MoonScale

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MoonScale provides hands-on revenue generation services and technology stack build outs

We help companies quickly create optimized systems and processes that drive lead generation, lead management, and deal closure activity.

We can do better

Companies spend months testing out different components of their business development technology and services stack. 

Components such as B2B contact data, domain and email management providers, email marketing platforms (cold and warm), LinkedIn outreach and prospecting, CRM’s, Calendaring, Alternative Lead Sourcing and Outsourced BDR’s all required deep research, and often don’t work together properly (if at all).

MOONSCALE’S FOCUS

  • MoonScale’s mission is to pull your ideal tech stack together, so that your sales team’s energy and time is spent strategizing go-to-market efforts and closing deals.
  • It is not time or money well spent for your company to spend countless weeks or months figuring out the proper tools and services to scale end-client outreach and engagement. MoonScale brings it all together with an optimized technology and services stack that cuts through all the noise and confusion, providing our clients with an integrated solution for the business of Revenue Generation.
  • At MoonScale, we are dedicated to nurturing the growth of your company and we are committed to helping your business scale seamlessly. Together, let’s elevate your company to new heights!

EMAIL MARKETING

For companies of all sizes, email marketing is proven to be the #1 source of new business lead generation from a ROI perspective.
However, many Chief Marketing Officers and C-Level Executives shy away from it, focusing more on brand management, website development and content management generation, vs. direct-to-end-client lead generation efforts.
MoonScale predominantly focuses its efforts on Direct Lead Generation vs. Branding and Marketing, thus our focus is on direct sales-related technology and services.

EMAIL MARKETING

For companies of all sizes, email marketing is proven to be the #1 source of new business lead generation from a ROI perspective.
However, many Chief Marketing Officers and C-Level Executives shy away from it, focusing more on brand management, website development and content management generation, vs. direct-to-end-client lead generation efforts.
MoonScale predominantly focuses its efforts on Direct Lead Generation vs. Branding and Marketing, thus our focus is on direct sales-related technology and services.

Items we manage and consult on

Cold Email Marketing at Scale
Email Content Creation
Drip Marketing Campaigns
Unified Inbox
Contact Lists Creation and Management

Cold Email Marketing at Scale

Our carefully designed system is built to handle high volumes of cold email outreach. We prioritize safety while successfully reaching out to thousands of prospects each month.

Email Content Creation

We help you craft personalized and compelling emails by providing expert tips on best practices to avoid spam filters, improve deliverability, and optimize client engagement (opens, replies, follow-ups).

EMAIL EXAMPLES

  • Newsletters
  • Introduction and Connection Email
  • Value Proposition Email
  • Referral-Based Outreach
  • Product/Service Launch Announcement
  • Follow-Up Email
  • Case Study or Testimonial Email
  • Survey/Feedback Request
  • Event or Webinar Invitation

Drip Marketing Campaign Management

Strategy and Planning

Goal Setting, Target Audience Segmentation, Message Mapping, Campaign Timing and Frequency.

Automation Setup

Platform Selection, Email Automation Workflow, Lead Scoring and Segmentation to track user behavior.

Testing and Optimization

A/B Testing, Content Tweaks, Landing Pages.

Monitoring and Reporting

Performance Tracking, Engagement Analysis, Reporting and Insights.

Compliance and best practices

GDPR and CAN-SPAM Compliance, Deliverability Best  Practices, Email Frequency Management.

Integration with other marketing channels

CRM Integration, Cross-Channel Consistency, Upsell/Cross-sell.

Goal Setting, Target Audience Segmentation, Message Mapping, Campaign Timing and Frequency.

Platform Selection, Email Automation Workflow, Lead Scoring and Segmentation to track user behavior.

A/B Testing, Content Tweaks, Landing Pages.

Performance Tracking, Engagement Analysis, Reporting and Insights.

GDPR and CAN-SPAM Compliance, Deliverability Best  Practices, Email Frequency Management.

CRM Integration, Cross-Channel Consistency, Upsell/Cross-sell.

Unified Inbox management

At MoonScale, we believe that your time is best spent building relationships and closing deals—not sorting through a sea of replies from your cold email campaigns. That’s why we’ve created a streamlined Unified Inbox Management system, designed to make your life easier and your workflow smoother.

Once we launch your cold email campaigns, all the responses will be funneled into a single, dedicated inbox that we manage for you. No more sifting through multiple email threads, trying to track down relevant responses. We handle it all—sorting, categorizing, and prioritizing replies based on urgency and importance.

Here’s how it works:

  • Centralized Communication: All replies from your campaigns land in one easy-to-manage inbox.
  • Real-time Response Forwarding: We’ll forward the most relevant responses to you, giving you the context you need to reply, follow up, and close deals without delay.
  • Less Work, More Sales: We do the heavy lifting, so you can focus on what matters most—turning leads into customers.

Contact Lists Creation and Management

Contact Lists Creation
and Management

Various sources of B2B contact data are available in the market. MoonScale looks to optimize cost effectiveness, scale of accessible contacts, and quality of contacts to ensure outbound campaigns maximize their deliverability and lead generation capabilities based on the following factors:

  • Recommendation on B2B data sources
  • Download list segmentation
    • Industry
    • Revenue
    • Private/Public
    • Locations
    • Job Titles/Levels
    • Funding Rounds
  • Master Contact List Database Management
  • Turning Target Lists into Outbound Campaign Management programs
  • Selecting Market Research “Intent Topics” that auto generate to potential leads
  • Newly Funded Company Lead List Curation
    • Delivery leads based upon company fund raising activity. We research new funding rounds, debt raises, or outside investments.
  • Newly Appointed Executives Lead List Curation
    • Leads based upon new executives in specific roles within industry groups.

Additional Services

Linkedin Marketing

LinkedIn provides a great vehicle for reaching targeted individuals through InMail connections. MoonScale brings creative technology driven approaches to organize impactful reach out messaging in an organized, scalable way.

CRM Management

MoonScale can connect its outbound marketing campaigns directly into the client’s CRM, or provide a simple CRM solution that is fully integrated into one of our recommended marketing platforms.

Newsletter Marketing Management

MoonScale can curate newsletter content and manage newsletter subscribers lists as part of an ongoing email campaign management

Calendar Scheduling

Integration of Calendar scheduling into Email and Newsletter marketing, so that potential clients can schedule sales meetings directly with client’s sales management or SDR’s.

Partnerships & certifications

Organizational

MBE / Divertisy

Technology Partnerships

Google Cloud Partner

Salesforce Partner

AWS Partner Network

IBM Business Partner

Quality Compliance

CCMI / GDPR / ISO (3) / RESPE

AbOUT US

At MoonScale, we have extensive experience building business development programs for companies looking to enhance their revenue generating capabilities and market presence.

We are not a “transactional” organization, focusing only on counting daily clicks or send outs. We look to create cost effective, holistic engagement models that supplement and enhance our clients’ current and business development efforts and marketing strategies.

We help companies understand, plan, build and manage business development campaigns across various business verticals and regions. bringing expertise and services focused on ROI driven results.

With numerous value-added services, MoonScale is a trusted advisor and execution partner for our Clients, helping them to enhance and expand upon their current business development goals.

Mark
Anderson

Managing partner

Ana
Solano

Managing partner

REPRESENTATIVE CLIENTS

nextwave
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cadan technologies logo
health hr logo
SpringPeak-color
Akvarr logo
Screenshot 2025-01-14 at 9.07.50 p.m.

Contact:

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