Companies spend months testing and implementing various components of their lead generation and client management technology and services stack.
Components such as B2B contact data and enrichment, domain and email management providers, email marketing platforms (cold and warm), LinkedIn outreach and prospecting, CRM’s, Calendaring, Alternative Lead Sourcing and Outsourced BDR’s all required deep research, and often don’t work together properly (if at all).
Cold Email Marketing at Scale
Email Content Creation
Drip Marketing Campaigns
LinkedIn Campaigns
Contact Lists Creation and Management
For companies of all sizes, email marketing is proven to be the #1 source of new business lead generation from a ROI perspective.However, many Chief Marketing Officers and C-Level Executives shy away from it, focusing more on brand management, website development and content management generation, vs. direct-to-end-client lead generation efforts.MoonScale predominantly focuses its efforts on Direct Lead Generation vs. Branding and Marketing, thus our focus is on direct sales-related technology and services.
For companies of all sizes, email marketing is proven to be the #1 source of new business lead generation from a ROI perspective.
However, marketing leaders sometimes shy away from it, focusing more on brand management, website development, and content management, vs. direct-to-client lead generation efforts.
MoonScale’s primary focus is on direct Lead Generation and Client Management, enabled by sales focused technology and services.
DOMAINS
EMAILS
WARMUPS
MONITORING
DOMAINS
According to your objectives, we will setup the according number of domains for your organization dedicated to cold email marketing under 3 or more different IPs. Avoid paying expensive email hosting bills.
EMAILS
Optimizing your email infrastructure by using multiple email inboxes with our program will enhance deliverability, security and performance.
WARMUPS
We build a positive reputation with email providers for recently purchased domains and email accounts to avoid direct spam filters.
Controlling how recipients engage with your messages is highly important during the first weeks of activity. Our program will make sure that these emails are being opened, replied to, and marked as important during a minimum of 2 weeks before gradually starting to send your campaign emails.
MONITORING
Each email address and campaign is monitored daily by our marketing team to ensure optimal performance, prevent errors, and promptly address any issues that arise. If any technical issues occur, we collaborate with our tech partners on your behalf, so you don’t have to worry about handling it yourself.
DOMAINS
EMAILS
WARMUPS
MONITORING
DOMAINS
According to your objectives, we will setup several domains and IP’s for your organization that are dedicated to cold email marketing. Avoid paying expensive email hosting bills.
EMAILS
Optimizing your email infrastructure by using multiple email inboxes with our program will enhance deliverability, security and performance.
WARMUPS
We build a positive reputation with email providers for recently purchased domains and email accounts to avoid direct spam filters. Controlling how recipients engage with your messages is highly important during the first weeks of activity. Our program will make sure that these emails are being opened, replied to, and marked as important during a minimum of 2 weeks before gradually starting to send your campaign emails.
MONITORING
Each email address and campaign is monitored daily by our marketing team to ensure optimal performance, prevent errors, and promptly address any issues that arise. If any technical issues occur, we collaborate with our tech partners on your behalf, so you don’t have to worry about handling it yourself.
Our carefully designed system is built to handle high volumes of cold email outreach. We prioritize safety while successfully reaching out to thousands of prospects each month.
We help you craft personalized and compelling emails by providing expert tips on best practices to avoid spam filters, improve deliverability, and optimize client engagement (opens, replies, follow-ups).
DOMAINS
EMAILS
WARMUPS
MONITORING
DOMAINS
According to your objectives, we will setup the according number of domains for your organization dedicated to cold email marketing under 3 or more different IPs. Avoid paying expensive email hosting bills.
EMAILS
Optimizing your email infrastructure by using multiple email inboxes with our program will enhance deliverability, security and performance.
WARMUPS
We build a positive reputation with email providers for recently purchased domains and email accounts to avoid direct spam filters.
Controlling how recipients engage with your messages is highly important during the first weeks of activity. Our program will make sure that these emails are being opened, replied to, and marked as important during a minimum of 2 weeks before gradually starting to send your campaign emails.
MONITORING
Each email address and campaign is monitored daily by our marketing team to ensure optimal performance, prevent errors, and promptly address any issues that arise. If any technical issues occur, we collaborate with our tech partners on your behalf, so you don’t have to worry about handling it yourself.
Strategy and Planning
Automation Setup
Monitoring, Reporting and Compliance
Integrations
Strategy and Planning
Goal setting, target audience segmentation, message mapping, campaign timing and frequency.
Automation Setup
Platform selection, Email – InMail automation workflow, lead scoring and segmentation to track user behavior.
Monitoring, Reporting and Compliance
Performance tracking, engagement analysis, reporting and insights.
Compliance and best practices: GDPR and CAN-SPAM compliance, deliverability best practices, Email – InMail frequency management.
Integrations
CRM integration, cross-channel consistency, upsell/cross-sell.
Various sources of B2B contact data are available in the market. MoonScale looks to optimize cost effectiveness, scale of accessible contacts, and quality of contacts to ensure outbound campaigns maximize their deliverability and lead generation capabilities based on the following factors:
List creation and segmentation
Managing and enrichment of Client’s “Master Contact List” database
Transform List Segmentation to Outbound Campaigns
“Intent to Buy” topics
Managing “Intent to Buy” topics, generating leads specific to Client’s primary services or products
Newly Funded Company “Lead List” Curation
Delivery of leads based upon company fund raising activity. We research new funding rounds, debt raises, or outside investments.
Newly Appointed Executives “Lead List” Curation
Leads based upon new executives in specific roles within industry groups.
We can refresh or redo Client’s website from a content and design perspective, placing specific emphasis on brand and design consistency across the full web presence.
MoonScale can connect its outbound marketing campaigns directly into the client’s CRM, or provide a simple CRM solution that is fully integrated into one of our recommended marketing platforms.
MoonScale can curate newsletter content and manage newsletter subscribers lists as part of an ongoing email campaign management
We can create ongoing blog content that keeps our client’s looking up to date on industry trends and topics.
Organizational
MBE / Divertisy
Technology Partnerships
Google Cloud Partner
Salesforce Partner
AWS Partner Network
IBM Business Partner
Quality Compliance
CCMI / GDPR / ISO (3) / RESPE
At MoonScale, we have extensive experience building business development programs for companies looking to enhance their revenue generating capabilities and market presence.
We are not a “transactional” organization, focusing only on counting daily clicks or send outs. We look to create cost effective, holistic engagement models that supplement and enhance our clients’ current and future business development efforts and marketing strategies.
We help companies understand, plan, build and manage business development campaigns across various business verticals and regions. bringing expertise and services focused on ROI driven results.
With numerous value-added services, MoonScale is a trusted advisor and execution partner for our Clients, helping them to enhance and expand upon their current business development goals.
Ana can write as much as she wants
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